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How Do You Get Your Business?

There is a sweet spot between being smart and dumb that is just right for marketers. For instance, it’s well known that salespeople can be too smart for their own good, over-talking, wearing out their welcome, putting feet...

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How to Handle Evicting a Tenant

Introduction to Eviction Process Before you get a marshal or a sheriff to evict your California tenant, you must first receive an unlawful detainer judgment. You accomplish this by filing an unlawful detainer action (a lawsuit)...

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AZ of Self-Publishing

A is for Advertising. Do very little paid advertising. Try to get publicity first. If you need to advertise, use co-op advertising to share the expense with other publishers, and only advertise in publications that will reach...

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